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This yearly report (we’ve been running for eight+years) is designed to bring China’s advertising and marketing and branding landscape into sharp emphasis - for promoting leaders.
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Recognizing the necessity for change, ECCO embarked on an extensive brand rejuvenation strategy. The main target prolonged past enhancing product aesthetics to integrating superstar endorsements with brand advertising. In 2012, ECCO partnered with Dong Jie, a well known Chinese actress.
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